A design department without the payroll
Branded sales tools plus monthly design credits for permitting, design, revisions, presentations and add-ons. Defined deliverables, defined turnarounds, one simple credit system.
144 Core
The repeatable design-and-sales system to get started
- Plant database & unlimited 144 pool shapes
- Active subscriber content library
- Credits for permitting, design & revisions
- Additional credits $495 · roll over 90 days
144 Pro
More monthly credits for busier pipelines
- Everything in Core
- 8 monthly credits — more designs & permits
- Plant database & unlimited pool shapes
- Additional credits $495 · roll over 90 days
144 Partner
Maximum monthly credits for high-volume shops
- Everything in Pro
- 10 monthly credits — highest volume
- Plant database & unlimited pool shapes
- Additional credits $495 · roll over 90 days
Every subscriber gets the plant database, unlimited access to 144 pool shapes, and the active subscriber content library. Not sure how many credits you need? Book a free call.
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| Included | Core$1,995/mo5 credits | Pro$2,995/mo8 credits | Partner$3,995/mo10 credits |
|---|---|---|---|
| Monthly design credits | 5 | 8 | 10 |
| 144 pool-shape libraryUnlimited access to 144 pool shapes | — | ✔ | ✔ |
| 144 Pool Package$395 value · instant download | — | ✔ | ✔ |
| Plant database | — | — | ✔ |
| Branded sales tools & leave-behindsAs materials become available | — | ✔ | ✔ |
| Credits roll over (90 days) | ✔ | ✔ | ✔ |
| Add-on credits available | ✔ | ✔ | ✔ |
| Best for | Getting started | Busy pipeline | High volume |
| Choose Core | Choose Pro | Choose Partner |
- Monthly design credits5
- 144 pool-shape library—
- 144 Pool Package—
- Plant database—
- Branded sales tools & leave-behinds—
- Credits roll over (90 days)✔
- Add-on credits available✔
- Best forGetting started
- Monthly design credits8
- 144 pool-shape library✔
- 144 Pool Package✔
- Plant database—
- Branded sales tools & leave-behinds✔
- Credits roll over (90 days)✔
- Add-on credits available✔
- Best forBusy pipeline
- Monthly design credits10
- 144 pool-shape library✔
- 144 Pool Package✔
- Plant database✔
- Branded sales tools & leave-behinds✔
- Credits roll over (90 days)✔
- Add-on credits available✔
- Best forHigh volume
Annual Setup
- HighLevel platform setup
- Your logo & company info integrated into all documents
Premium Annual Setup
- Your logo, company info & company story
- HighLevel platform setup
- Branded PDF Premium Presentation Sales Kit — sample pool plans, permit plans, landscape & custom plans, design style book, and plant database (as these assets are available)
New client introductions include a 10–30 minute call with a designer. All submitted forms are reviewed at intake.
| Product / Add-on | Cash | Credits | Turnaround |
|---|---|---|---|
| 144 Pool PackageInstant download · included with Pro & Partner | $395 | Incl. | Instant |
| Locate pool on property for permits | $495 | 1 | 48 hours |
| 2D plan — new pool/spa permitCover sheet, dimension plan with callouts, safety plan · 1 revision | $1,500 | 2 | — |
| 2D plan — pool/spa remodelCover sheet, dimension plan, safety plan · 2 revisions · no 3D | $1,500 | 2 | 72 hours |
| 3D Design with 2D PlanTwo 3D alternatives (video), dimension plan, two pool sections, materials, safety plan · 2 revisions · up to 8,000 sq ft | $2,500 | 4 | 10 days |
| 3D Design with Construction DocumentsTwo 3D alternatives (video), dimension plan, two pool sections, materials, planting, irrigation, lighting, construction details, safety plan · 3 revisions | $3,500 | 6 | 3 weeks |
| WUCOLS irrigation plan | $1,000 | 2 | — |
| In-person site visit, analysis & measuringPlus $0.76 / mile from Lake Forest | $250 | — | — |
| Additional square footagePer additional 1,000 sq ft | $500 | — | — |
| Live 3D presentation to the customerPer half-hour Zoom presentation | $250 | — | — |
| Grade change / slopesPer change — threshold to confirm | $250 | — | — |
| Additional 3D revision | $250 | 0.5 | — |
| Construction-document revision | $500 | 1 | — |
| Add plumbing to Construction-Document package | $1,000 | 2 | — |
Credits roll over for 90 days. Prices shown are contractor (white-label) pricing. Some additional plans may be required by your city; not every city requires them.
Instant Pool Package
$395 · instant download. Pool, spa or combo with callouts, sections, construction details, 3D views, material quantities & safety plan.
Permit Package
$1,500. Full-property layout, permitting callouts, setbacks, safety plan. Includes revisions.
3D Design with 2D Plan
$2,500 · 10 days. Two 3D alternatives (video), dimension plan with callouts, two pool sections, materials, safety plan & two revisions. Up to 8,000 sq ft.
3D Design with Construction Documents
$3,500 · 3 weeks. Everything in the 2D-plan tier plus planting, irrigation, lighting, construction details & three revisions.